Karen Otto RESA Convention 2015

Occupy “Income Street” : Work Smarter NOT Harder RE-Loaded!

Back by popular demand but RE-loaded! The first part of this workshop was introduced at the 2013 RESA Convention to rave reviews. This updated version is intended for home staging professionals at any stage of their business who would like to sharpen their skills and grow their business in the occupied home selling market. Starting again with the “Walk & Talk” Consultation which has become one of the surest ways to make home staging an industry standard for every home, at any price point in ANY MARKET and then combining that with additional staging service options for occupied home sellers, this often very underserved occupied home market in your area is a lucrative income stream which requires not much more than your time, expertise and maybe a little muscle. But it’s not for the faint of heart!

Have you wanted to incorporate the Walk & Talk Consultation into your menu of services and offer this service to clients in occupied homes? Have you offered them but felt you were giving
away to much information and didn’t charge enough? Have you attempted and “failed”? In this workshop you’ll learn proven techniques and strategies to incorporate or perfect this service for your client base and become the ‘go to’ stager for all their listings along with understanding how you can also add to your revenue stream by returning for more services in these homes after the initial consultation and even after the client has moved into their new home!

Karen Otto’s love for all things home started when she was young and would rearrange her parent’s furniture when she got bored. She later found her niche in marketing and earned her degree at Florida International University in Miami, FL. In 2006 she cultivated her passion for “all things home and marketing” and channeled that energy into her company Home Star Staging, in Plano, TX. In 2009 Karen became the Charter President of the RESA-Dallas Chapter and she now proudly serves as the 2013-14 Region 10 RESA Vice President. Karen’s passion has always been helping people and that translates whether working with clients, colleagues or peers within the industry.

An avid social networker, blogger, writer and speaker, Karen is a nationally recognized expert in the staging industry and is passionately committed to educating others about the power and benefits of home staging.
Karen’s work, commentary and writing has appeared on; HGTV’s “My First Sale”, FOX 4 Good Day Dallas!, the Dallas Morning News, North Dallas Gazette, “Do Your Own Home Staging” by Tina Parker, “Ready 2 Sell in 30 Days” by Karen Bernetti and Ann Anderson, 51 Alternatives to a Real Job by Jason Alba along with blog spots, podcasts, E-zines and online publications around the globe. Karen envisions herself as part of a contingent of home stagers around the country who are leading the way to make home staging an industry standard for every residential real estate transaction.

Karen Otto, RESA-PRO
Home Star Staging
Real Estate Staging & Consulting

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RESA 2015 Client Questionnaire SAMPLE Walk & Talk Intake Sheet

RESA 2015 Selling Your Staging Services