Lance Selgo RESA Convention 2015

All Things Real Estate Photography: Building Your Brand Through Professional Photos

You know the importance of packaging a product for the optimal sale – you’re a stager! Professional real estate photography goes hand-in-hand with home staging to market a home to prospective buyers. Making sure your staged homes are photographed professionally ensures your business’ success.

Learn from Lance Selgo, owner and photographer of Unique Exposure Photography, about the number one real estate photography tip you can implement yourself to improve your photos. You’ll learn how to recognize a good (and bad!) real estate photo and use that knowledge to team up with a real estate photographer to help brand your business. Lance will help you think from a photographer’s perspective so your staging will result in the best photos possible whether taken by yourself, or a professional real estate photographer. Finally, Lance will look at ways other stagers are marketing their businesses successfully with photos and what tools can be used in the process.

Lance Selgo

Lance Selgo

 Lance Selgo

In 2010, Lance Selgo took photos of a friend’s house that sold within a week. After hearing positive feedback from Realtors about the photos he started Unique Exposure Photography as a side job, focusing strictly on real estate photography. In 2012 business had ramped up and Selgo was forced to make a decision about his future career. He quit his corporate America day job to be a full-time real estate photographer and small business owner.

In late 2013 Lance created a website to share tips on how to run a real estate photography business and enjoys adding new content for his growing audience. His photos have been published in D Home and Southern Lady magazine, and his tutorials on YouTube have accumulated thousands of views by real estate photographers looking for expert advice.

Lance Selgo
Unique Exposure Photography
Real Estate Photographer
682-710-1683

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Lance Selgo RESACON 2015 Photography Handout

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