Shell Brodnax RESA Convention 2016

Trail Blazing Marketing for Real Estate Stagers

Are you struggling with your current marketing efforts? Are you looking for something new and outside of the box? Then this workshop is for you.  This is the perfect addition to any home stager’s marketing plan.  Learn how to market to homeowners and how to not only partner with agents, but get them to market you to their clients. Learn how to use Redfin to give your business a huge advantage.  Created and Presented by Shell Brodnax, CEO of the Real Estate Staging Association, (RESA) and motivational speaker.

Learning Objectives

1.  How to market to homeowners who need your services

2.  How to attract homeowners to your business through workshops

3.  How to educate agents by teaching continuing education classes

4.  How to get agents and other sponsors to promote your business

5.  How to use social media and your website to market your business

Topic Level

Recommended for newbie level stagers.

Speaker Bio

With her vast real world experience, Shell understands what it takes to grow
a successful business. Her proven techniques have been used to take mom and pop
shops and turn them into multi-million dollar companies. In addition to having
served in numerous managerial roles, such as Director of Marketing/National
Accounts, she’s versed in what it takes to create and implement marketing
strategies that work. Her “Make It Happen, Don’t Wait for It to Happen”
approach has been used to help educate others on how to effectively and
efficiently grow their business.

Her background in creating and managing departments for large corporations,
led to her involvement in the staging industry. Having assisted many home
stagers in the field of developing and growing their business she understands
the importance a trade organization has for the home staging industry. As a
result, she founded the Real Estate Staging Association. With over 1,300
members, stagers across the country now have resources immediately available to