Kelly Dall RESA Convention 2015

Effective Sales Strategy for Home Stagers Basic Sales Strategy, Overcoming Objections, Making More Money


The dreaded objection. Attendees will learn how to view objections as a buying signal, overcome them and ask for the check. Objections are no big deal! The products and services that Home Stagers provide are valuable and should be coveted. Learn how to view objections not as a reason to not buy your service but as a question that needs to be answered. When customers have objections, it is simply because they do not understand the benefit of the service. When sold and implemented effectively Staging is a big win for all involved. Learn how to present benefits and overcome the objections of Home Staging to Real Estate Agents as well as Home Owners. As a group we will uncover all of the objections there are to encounter and respond to them effectively. Take home a pdf file with all of the objections we discuss as well as the responses that will get you closer to the order. This presentation will help you to understand the value you bring and give you the confidence to overcome objections and ask for the check every time. Bottom line is this one hour seminar will help you make more money doing what you love.

Kelly Dall

Kelly Dall

Kelly Dall

Prior to the last fifteen years as an Interior Designer and CEO/Principal Designer of Signature Home Staging, LLC Kelly Dall was Director of Corporate Training for a Fortune 150 Company.   With 25 years of sales, training and design experience Kelly brings a unique skill set to the staging industry.

Kelly’s home staging experience includes staging for ads in Architectural Digest, Traditional Home, Veranda and other national publications as well as local publications and news media outlets. Kelly specializes in Real Estate Home Staging in homes ranging from $400,000-$15,000,000 from Montauk to Manhattan. As an Interior Designer projects include properties in Manhattan, LI, DC, Chicago, Palm Beach and VT. She heads the sales divisions for Signature Home Training, Signature Home Staging and Signature Home Leasing.

Kelly Dall is currently designing a room for Ronald McDonald House of LI, Project Design 2014.