Staging & Photo Styling, The Big Picture
Would you like to know more about Karen and Lance’s class? Listen to Stager Talk.
Staging and photography go hand in hand not only with the homes you stage but with your brand! The big picture is that with access to the Internet, a prospective homebuyer does not need to leave the comfort of their home to decide whether or not to see a property. This means the first showing of a property will most likely take place online. With over 90% of buyers shopping online first for everything, a home for sale needs to be ready for its online debut. Time-strapped homebuyers often make a decision right at their computer screen whether the house is worth getting in the car or plane to see. Great photos are one of the most important tools today’s seller has in getting their house seen and sold. There is never a second chance to make a first impression. Home staging and photography work in tandem for making the best first impression. Whether online through amazing photos or in person as the buyer walks up to the door, a staged home presents better online in photographs as well as in person.
Dallas home stager, Karen Otto and real estate photographer, Lance Selgo, team up regularly in Dallas for marketing their client’s properties and have joined forces to teach this workshop.
Learning Objectives
1. Staging and Photography and how it affects YOUR brand
2. Photo styling tips
3. Best practice tips for developing a working relationship with a photographer
Topic Level
Recommended for all level stagers.
Speaker Bio – Karen Otto
Karen Otto’s love for all things “home” started when she was young and would rearrange her parent’s furniture when she got bored. She later found her niche in marketing and earned her degree at Florida International University in Miami, FL. In 2006 she cultivated her passion for “all things home and marketing” and channeled that energy into her company Home Star Staging, in Plano, TX. In 2009 Karen became the Charter President of the RESA-Dallas Chapter and then served for two consecutive years as the RESA-Texas State President. Karen is currently the 2015 RESA Region 10 Vice President and RESA-Dallas Chapter President.
Karen’s passion has always been helping people and that translates whether working with clients, colleagues or peers within the industry. An avid social networker, blogger, writer and speaker, Karen is a nationally recognized expert in the staging industry, a TREC certified instructor, a RESA-Pro and is passionately committed to educating others about the power and benefits of home staging. Karen’s commentary, writing and work has appeared in the; Dallas Morning News, FOX 4 Good Day Dallas, HGTV’s “My First Sale”, North Dallas Gazette, “Do Your Own Home Staging” by Tina Parker, and “52 Alternatives to a Real Job” by Jason Alba.
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Speaker Bio – Lance Selgo
Although Lance Selgo created Unique Exposure Photography in 2010 out of a “passion for photography”, the passion that continues to drive him to this day is knowing he is helping. He’s helping Realtors build their business and brand. He’s helping sellers get out of sticky situations. He’s helping sellers move on to their dream home. He’s helping homes get sold faster, and for a higher list price. In 2013 he started TipsForRealEstatePhotography.com to reach out and help other real estate photographers and stagers market their businesses to their fullest potential.