Carol Bass RESA Convention 2015

Tell Me Your Story

In this session, Carol Bass will discuss how something as simple as telling a great story can result in satisfied clients while making a significant impact on your bottom line.

“Facts Tell But Stories Sell”

Carol will share how creating a library of stories can help you:

In this hour of content you will learn WHY stories work best, how to TELL a great story, and how to BUILD a great story. A good story is not a “one size fits all” concept. Knowing how to formulate the best story for each individual client is crucial. Last, but not least, how to build your library of stories.


Carol Bass

Carol Bass

Carol Bass

Carol Bass, a southern girl, has lived up and down the east coast in New Jersey, Florida, Virginia and Tennessee and has brought her redesign, staging and training businesses and classes to every location. Since becoming an entrepreneur in 1982, Carol has been able to build three successful businesses, focusing the last 12 years on Interior Redesign and Staging. She now resides in Nashville, TN., where she is known as The Practical Decorator. In all three of her endeavors, she was able to achieved success through the ability to meld talent with her people and customer service skills. Carol, a Master Professional Trainer with The Decorating and Staging Academy, a RESA Pro, and voted best in HOUZZ 2014, is also a Dale Carnegie graduate and a former member of Toastmasters. She has been the Emcee and speaker for conferences such as The Decorating and Staging Academy, The SDP, Association of Design Education (ADE). She developed, and host, “Addicted To Decorating™,” a DIY program, whose popularity has gained sponsorship with Greater Nashville House & Home & Garden magazine. Carol’s unique approach to customer service is emphasized during her certification classes making her coaching of professional-to-client relationships popular in the industry.



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