As the owner of a staging company in its first 1 1/2 years in business, Dwell Interior Staging and Redesign (www.dwellstaging.com) , Kristy has experienced recently and first-hand how effective branding (implemented from the first day Dwell launched) can elevate business quickly with strategic planning and implementation. Seeing a need in the Tampa Bay market for fresh, contemporary, customized staging with a happy client experience, and knowing that need met her core personal and company values and offerings, Kristy created and launched a “fresh and happy” brand and worked relentlessly to embody that brand in her logo, tagline, website look and content, social media presence, and email marketing. In its first year, Dwell enjoyed a 17% profit margin, and has grown to 5 team members, a new 2,000 sq ft warehouse, has won numerous national awards, and was recently featured on HGTV’s “Container Homes”. Kristy attributes 85% of her fast success to effective branding. You don’t need to be a marketing expert to define your brand and share your brand story!