Keynote Speaker Fred Berns 11:00 am to 12:20 pm Day 1
Selling Methods of the Masters
The sales secrets, strategies and shortcuts of the most financially successful real estate staging professionals are the focus of this fast-paced, highly-interactive program.
How the top performers use upselling, cross-selling and other techniques to maximize their sales is what this program is all about.
Attendees will learn the eight surprisingly simple sales techniques that will help them convert contacts into lucrative contracts, seal big deals and generate outstanding income.
They’ll walk away with “how to’s” and tips on doubling their closing ratio, overcoming price objections and procrastination, getting bigger projects from better clients and never again leaving “money on the table.”
Fred Berns is among the biggest names in the business of interior design. He’s an award-winning coach, promotional copywriter and professional speaker who trains and creates promotional materials for design professionals and real estate stagers worldwide, helping them promote themselves more effectively and dramatically increase sales and profits.
His training and coaching sessions for interior designers, real estate stagers, window fashion professionals, kitchen and bath specialists, and other design professionals from Dallas to Dubai focus on how they can double their sales, connect with better clients, and make a maximum marketing impact for a minimal investment of time and money.
Fred, who speaks at design industry events around the world, also creates marketing materials, and social media and website copy for designers and stagers. Those materials include everything from promotional bios to articles for use online and in print.
Fred presents sales and marketing programs at design centers, marts and conferences worldwide. He was an emcee and presenter at the International Federation of Interior Architects and Designers(IFI) in Dubai, U.A.E. In addition, he has been a featured speaker at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, IFDA and Decorating Den.
Fred’s blog, InteriorDesignBusiness.netreach thousands of design professionals around the world. He also regularly writes for a variety of design trade publications and online outlets.
His Interior Design Business Library includes a vast collection of books, video and audio programs and other business-building resources for the design industry. His resources cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million dollar marketing on a shoestring budget.