Mid Level Newbie Tenured Stagers

Styling Secrets and Strategies

January 20, 2017 3:45 pm - 5:05 pm

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Sandra Racz 2017

Sh-h-h, I’m going to share the secrets of home stagers who understand the power of visual merchandising. All staging is not created equal but decisions should have consistency based on design principles. From Farmhouse to Penthouse, learn the strategies to wow the agent, homeowner and most importantly the potential buyer.

Learning Objectives

One Vignette…3 ways

 Impact of the Triangle

 Numbers that Matter

 Vertical and horizontal layering

 Personality Pieces  Farmhouse or Penthouse-the Chic Factor


Sandra’s training and appreciation for interior decorating began early in her life. Her passion for decorating combined with lessons learned from many corporate moves provided Sandra with a strong foundation to launch her dream, founding Signature Redesign, L.L.C. an offering Interior Decorating, Home Staging, Color Consultations and event planning. Sandra’s built a successful career assisting residential, small business and corporate clients but she is inspired to help others become redesigners and stagers. Valuing education, Sandra is a Master Professional Trainer with the Decorating and Staging Academy as well as the Executive Director. Sandra has won national awards in the categories of Interior Redesign, Interior Decorating and Real Estate Staging. She has been featured in numerous magazines, local newspaper articles and has trained and lectured to thousands of decorating and event professionals. Sandra is a firm believer in giving back to the community and one way she does this is by coordinating projects for Habitat for Humanity, the Cancer Society, The Cystic Fibrosis Foundation, Autism Speaks and serves on several boards. Sandra holds a B.S. in Marketing from Florida State University and a M.B.A. from Troy University. She has held multiple positions in marketing and advertising and taught college level business classes.