Newbie

Pricing Methods for Home Staging


January 20, 2017 2:00 pm - 3:20 pm

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David Peterson

One question that consistently comes up for both new and seasoned Stagers is how to effectively price staging services “in the pocket”. No one wants to be the low price leader, yet pricing yourself out of the market is also a risk. There are many approaches to pricing home staging projects with a variety of factors that must be considered. Occupied Homes, Vacant Homes, Rental Inventory, Stager Owned Inventory, Market Demand, using Employees or Independent Contractors, etc. This workshop will address various ways to price so attendees can apply the best method to their business model. The goal is to make sure each Stager is able to price their services so their expenses are covered and they are profitable. We’ll learn that it’s ok for pricing to be different for every Stager as there is not one pricing method that will work for every stager in every market.

Learning Objectives

* Anonymous pricing survey in the workshop for a standard vacant home staging to see how pricing compares and differs across various metro areas.

* Templates for pricing Rental Inventory and Staging Fees

* Learn to determine the best pricing method for your company

BIO

David Peterson is the co-owner of Synergy Staging, an award winning boutique staging company in Portland, Oregon. Founded in 2007 with his partner Nik Murrow, Synergy Staging was named the Top Staging Team in North America at the 2014 RESA Convention. As one of the premier staging companies in the Northwest, they specialize in vacant home staging and have merchandized hundreds of properties with their unique design aesthetic working with Realtors, investors, builders, and homeowners. In addition, David is the President of the Portland RESA Chapter and the Regional Vice President of Region 9. He was named the RVP of the year at the 2016 RESA Convention. He graduated from Loyola Marymount University and lived in Los Angeles for 26 years working in both the real estate and entertainment industry before moving to Portland. Outside of the staging industry, David is also the owner of Synergy Management Group, a business management company.

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