Do you have a Facebook page, but don’t know why people aren’t “liking” your posts much anymore? You’ve heard you can advertise using an Instagram account, but how? And since when did Houzz become like Angie’s List? In this session, get a 2017 platform-by-platform update on the best social media sites for stagers. Cara Germain Gustafson will lead you to a clear understanding of what has changed, as well as improved targeting options to make social media work harder your business. We’ll also dig into a suggested media mix for your marketing budget. At session close, you’ll be provided with key takeaways to up your social media game with confidence!
- Understand which platforms are imperative vs. “nice to have” for your staging business
- Set a harder working, more effective media budget for 2017
- Know the go-to planning tools for targeted scheduling and bidding
A 19+ year veteran of advertising, marketing and social media, Cara Germain Gustafson was most recently 3M’s Consumer Social Media Leader for well-known brands including Post-it® Brand, ScotchTMTape, CommandTM Hooks, ScotchBlueTM Painter’s Tape, and NexcareTM Bandages. She speaks fluent Facebook and Instagram, has been a panelist on digital media for Forbes.com, and knows when to pivot her out-of-control Pinning into an efficient CPC campaign. A respected leader and teacher, Cara’s entertaining and humorous style make her an engaging presenter. In 2014, she pivoted her corporate marketing career and MBA towards her passion, formally opening Germain Design LLC. Cara loves Bon Jovi, her husband, and great design (not necessarily in that order).