All Levels

Drive Awareness and Sales with Content Branding Videos


July 27, 2018 2:00 pm - 3:20 pm

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Johnathan Miller
Shari Auldridge

Video marketing and content branding is a new and effective way to elevate your brand, increase sales and increase your exposure. By adding video marketing to your social media strategy you will how to:

  • Introduce the necessity of clear goals in utilizing videography on Social Media. Companies shouldn’t do social media because everyone else is doing it. They should have concrete and realistic goals that outline what they expect to get out of it in the long term.
  • Convey how social media happens on the users’ terms. Users choose to engage with you, not the other way around, so shouting as loud as you can – a very effective tactic in classic marketing – is meaningless in social media. Users will just ignore you.
  • Deliver products and services that are very visually rich. We will delve into platforms such as Facebook & Instagram. Stagers that generate video (or who have ambitions in that direction) we will show the inner workings of Facebook Live & Instagram video and possibly a few alternative video sites.
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